1999
The origin
eggworks.com is established as a business incubator at the height of the first internet build-out. The idea is ahead of its resources, and the brand is mothballed in 2002. The name, and the instinct, never go away.
About EggWorks Group
EggWorks is not a fund. It is a team of experienced operators applying decades of supply chain discipline to franchise ownership.
George Ellis
Founder and President
George Ellis is a semi-retired global supply chain executive who spent three decades leading supply chain organizations. That career built a specific kind of instinct: unit economics, logistics, vendor management, and territory buildout are the same problems whether the product is freight or franchises.
In 2026 he went all in. No retainer, no fallback, EggWorks Group full time. The first move: acquiring the Indiana master franchise of Kitset Assembly Services, held through Assemblistics Indiana KAS Master LLC, with plans to operate up to two units directly so the playbook is written from the driver's seat.
Beyond EggWorks, George remains principal of GSCMtech, a supply chain consultancy, and serves as president of the Columbia Engineering Black Alumni Association (CEBAA), a nonprofit. Both keep the network warm and the operating edge sharp.
Chief of Staff
Arielle Faria is an operations, finance, and project-management professional with more than 15 years of experience supporting businesses, nonprofit organizations, municipalities, and community initiatives.
As Chief of Staff at EggWorks Group, Arielle works alongside George Ellis across his ventures, assisting with executive operations, project coordination, business development, communications, systems implementation, and organizational planning. She is known for bringing structure to complex projects and combines strong administrative and financial skills with a practical, collaborative, and solutions-oriented approach.
Arielle is also a longtime affordable-housing advocate and community leader on Martha's Vineyard. In 2025, she was recognized as a Black Excellence on the Hill Honoree by the Massachusetts Black and Latino Legislative Caucus.
Outside of work, Arielle enjoys gardening, foraging, cooking, fishing, music, dancing, fitness, and spending time with her two sons and family.
The story
1999
eggworks.com is established as a business incubator at the height of the first internet build-out. The idea is ahead of its resources, and the brand is mothballed in 2002. The name, and the instinct, never go away.
2000s
Three decades leading supply chain organizations for global companies. Networks designed, vendors managed, territories built, teams run. The disciplines that make franchise systems work, learned at industrial scale.
2026
EggWorks is revived with a new mandate: a franchise investment and operating platform. Chapter one is the Indiana master franchise of Kitset Assembly Services. The commitment is total. This is the full-time work now.
The territory
The platform starts where the founder lives: one state, known deeply, built deliberately.
Why it works
Thirty years of routing product, capacity, and cost across global networks. Franchise territories are supply chains with storefronts, or in Kitset's case, with vehicles.
EggWorks runs what it owns. George will operate up to two Kitset units directly, so recruiting, training, and support are grounded in first-hand unit economics.
A franchise is a system before it is a brand. EggWorks selects proven systems, then measures them the way a supply chain is measured: throughput, cost per unit, reliability.
Territory buildout is a planning discipline before it is a sales effort.
Every county gets the same treatment a distribution network would: demand mapped, routes modeled, and operators placed where the volume already is. The plan comes first. The vans follow.
Every inquiry to EggWorks lands with George. Franchise candidates, deal flow, and general questions all start the same way.